Here's an excerpt from my new book Donnie's First Year now available on Amazon.ca:
Donald Trump is known
for a number of books including The Art
of the Deal and Trump: The Art of the
Comeback. I’m offering my services as a ghostwriter for his next volume: The Art of the Lie:
Believe in your own lies
This is perhaps the
most important rule in The Art of the Lie.
After all, how are you going to get others to believe your fictions if you
don’t believe them yourself? Even if you think what you’re saying might be a
lie, convince yourself otherwise by telling yourself that even if it’s not
true, it sure sounds true, feels true and should be true.
Never retract, never apologize
No matter how many
people accuse you of lying and no matter the weight of the evidence against
you, don’t admit that you lied. First-time liars often make the rookie mistake
of conceding that their statement was false and then apologizing. Even if you
happen to get caught in a lie, never retract but, if you foolishly do, never,
ever apologize.
Double down and repeat
This seems counterintuitive but it’s a
sure-fire winner. Even when your lie is a fantastic whopper (e.g. – huge
Inauguration crowd), you’ll be surprised at how well it works when you expand
on it (e.g. – biggest Inauguration crowd ever) and then repeat it over and
over. Much to your surprise, folks will then either believe it or just give up
in frustration.
The “Big Lie” is the best
It was
Adolph Hitler or Joseph Goebbels who created this one. Basically, you come up
with a lie that plays to people’s prejudices and is so outrageous that they
want to believe it. You don’t have to be a fan of neo-Nazis to recognize that some
of those old-tyme Nazis knew what they were talking about.
Keep your opponents off balance
Sometimes you’ll find
yourself under attack from all sides and it looks like your lie will fail.
That’s the time to start asserting the exact opposite and then stand by both
contradictory statements. Your adversaries will be so confused they’ll probably
just throw in the towel.
I’m rubber, you’re glue
Attack the attacker.
When your opponent tries to undermine your lie with a surfeit of facts, start
making false accusations about them. A perfect example is to call the media
“fake news.” Name-calling like that forces them to spend all their time denying
it.
Threaten lawsuits
Threaten lawsuits
against those challenging your lies. Nobody likes to be sued and most people
can’t afford a good lawyer. Usually there’s no need to actually pursue such
suits. The mere threat of legal action will generally make most truth-obsessed folks
back off.
Exaggeration = glorification
You’re not just smart;
you’re the smartest. You’re not just rich; you’re the richest. If you’re going
to lie, there’s no reason to hold back. Just remember, lie big or go home.
Keep adding to your list of lies
Don’t be a wimp. Just
because you’ve lied every day for the last thousand days, don’t stop lying just
because you feel you’ve overdone it. The more lies the merrier. Critics will
eventually tire of trying to keep track of all your falsehoods and will often
concede defeat.
Employ surrogates
If you can afford to,
hire a bunch of flunkies to repeat and spread your lies. The more times people
hear your lies coming from the mouths of different people, the more likely
they’re going to believe them. And don’t worry if your stand-in gives up and
quits; there are always more toadies ready to carry the can for you.
Don’t fear the oath
There may come a time
when you have to testify about your lies under oath. So what? It’s just an
oath. Keep lying unless it looks like there’s a chance you’ll be charged with
perjury. At that point, don’t forget to “take the Fifth.”